First Team Subaru & Our Community

As we celebrate our 30th year in business, First Team is proud to be a part of the Roanoke Valley community.  And as we believe in giving back to the community through sponsorships and donations, we are honored to have helped local organizations such as The Children's Miracle Network/Carilion Hospital, United Way, Toys for Tots, RVSPCA, Roanoke County Public Schools Education Foundation, RAYSAC After-Prom Finale and more!
March, 2019:
Each year, David Page and Dick Daniels of Q99 FM hold a fundraiser for the Children's Miracle Network. Dubbed "Dick & Dave's Miracle Day," the event has generated millions of dollars over the years to this great cause. This year the radiothon raised over $112,000!

First Team Subaru is honored to be the presenting sponsor of Miracle Day. And we're extremely excited to announce that together with our great Subaru buyers, we've been able to donate $33,272 this year to Carilion Children's Hospital! Everyone at First Team Subaru is proud and excited to be able to help this fantastic cause. If you would like to make a donation, there is always time to donate by visiting Dick & Dave's donor site. Thank you all for your support!

February, 2019, Roanoke:
We send our sincere congratulations to Ashley Williams of William Byrd Middle School for her achievements in teaching that led to her winning this year's Golden Apple Award! The Golden Apple Award is the highest honor that can be presented to a teacher by the Roanoke Education Foundation. In addition, Williams will be Roanoke County Public School's nominee for the Virginia Teacher of the Year Award. This year, Ashley won this honor from among 105 teachers who were nominated and 18 teachers were selected as semi-finalists.

First Team Subaru is proud to sponsor this event each year, by donating the use of a brand-new 2019 Subaru Ascent for one year, with custom license plates that read GR8-TCR (Great Teacher). We at the First Team Family believe in supporting our community as much as possible, and are excited for Ashley and all the winners of the Education Foundation's awards: Red Apple winners Traci Altice - Second-grade teacher at Bonsack Elementary School, Jeffrey Maynard - Special Education teacher at Northside Middle School, Terry Haynie - Choir/music theory teacher at Glenvar High School, and Green Apple winner Kristen Sink. Thank you for all you do!

December 10, 2018
First Team Toys for Tots event at the Clearbrook Walmart

On December 10, First Team along with The Marines, K92 Radio, and Virginia Fit Body Camp helped get the word out to get as many toys as possible for this great community program! In addition, First Team donated new bikes for the drive.

K92's Freddy Mac was on-site doing live remote announcements to the K92 listening audience during the event. The Marines had additional donation boxes for Walmart shoppers and K92 listeners to donate during the remote event.

We were very happy to be part of this great event and help Toys for Tots get dozens of new toys for children in need in our community. Thank you to everyone who help and donated!


October, 2018
First Team Subaru Pet Adoption Event with RVSPCA


October 4, 2018
First Team Subaru visited with students at Burlington Elementary and donated five cases of books to the school's library. This event was part of our Subaru Loves Learning at First Team Subaru. Pictured are the School's Principal, Mr. Wesley Warner, along with the Library staff and the SCA Students. The books were presented by First Team Subaru's Sales Manager Don Shelton and First Team's Owner Loyalty Manager Karen Wiseman. The faculty and students were very excited to get the books. One of the books that was presented was a book that the Librarian uses in her classes. She was super excited to have more on hand for her students.


June 2018
Subaru Loves to Care
Leukemia & Lymphoma Society



First Team Subaru and retailers nationwide are partnering up with the Leukemia & Lymphoma Society(LLS) to spread love and warmth to children and adults that are undergoing cancer treatment.  Every 3 minutes one person in the US is diagnosed with blood cancer.  Leukemia is the most common form of cancer in children, and First Team Subaru is proud to be more involved in these people's lives and let them know that we care. 

In June, First Team Subaru and LLS delivered blankets, arts & crafts kits and message of hope cards to those fighting cancer.  In-store and via website, customers signed the message of hope cards showing how much they care.  First Team Subaru had 2 droboxes, 1 in the showroom and 1 in the service area for everyone to send their love.  Patients often going through cancer treatments are in cooler temperature rooms, so First Team Subaru delivered blankets to offer warmth and comfort.  The blankets are high quality and co-branded with Subaru Loves to Care and LLS logos. 

Research shows that 10% of blood cancer patients are children and First Team Subaru wanted to help ensure they enjoy their childhood even when sick.  The arts & crafts kits included crayons, markers, paint, paper and more.  Utilizing the arts and crafts kit, children can express hidden emotions and reduce anxiety, depression and even pain. 

First Team Subaru visited Carilion Roanoke Memorial in Roanoke Virginia.  Patients received blankets from Subaru along with Word of Hope message written by First Team Employees and First Team guests.  First Team Subaru is happy to help and be a part of this program. Subaru and LLS appreciates every one's support and helping to make a change in these young people's lives.


Everyone at First Team wishes to congratulate Kendrick Higgins

from Grayson County High School!

He won a brand new Subaru from RAYSAC and First Team Auto Mall for attending his school's after prom party, and staying drug- and alcohol-free.


As a RAYSAC After Prom sponsor for almost 30 years, First Team fully supports RAYSAC's efforts to curb drunk driving accidents, and to keep our community safe. First Team is very proud to be a part of this great program. This year First Team donated a 2018 Subaru Impreza to the winner, Kendrick Higgins of Grayson County High School.


The After-Prom Party creates a fun and safe atmosphere for students enrolled in Roanoke County high schools. Reports from all over the area show that this year's parties were a big hit with students, who had a great time dancing and spending time with friends on this special night.


It is extremely important for schools, parents and the community to support after-prom parties for their students as they are a proven way to keep teens safe on prom night. Working toward that goal, each year First Team helps RAYSAC to saturate community members, parents and teens with reasons why students should attend and stay until the end of their school's after-prom party.


The Roanoke Area Youth Substance Abuse Coalition (RAYSAC) sponsors the After Prom Party, along with the After Prom Grand Finale with give-aways as an extra incentive for students to attend their school's After-Prom Party. In the past 29 years of After Prom Grand Finales, NONE of the participating schools have experienced the tragedy of a drunk-driving accident on the night of their prom.


April 2018
Subaru Loves the Earth

First Team Subaru is committed to increasing sustainability efforts in our community and wants to offer a convenient place for you to recycle items you may normally just throw away.

This April, Subaru of America and retailers nationwide, including First Team Subaru, are launching a partnership with TerraCycle to help keep waste out of landfills and turn it into things like park benches, bike racks, and flowerpots. So far, the Zero-Waste™ Box program has diverted more than 500,000 pounds of waste from landfills. TerraCycle is eliminating the 'Idea of Waste', by recycling the non-recyclable.

First Team now has Zero Waste Boxes placed in the dealership that can be used to dispose of snack wrappers, disposable coffee cups and single use coffee pods.

Feel free to collect items at home and stop by our dealership to recycle them! And while you're here, you can grab a chip clip made from recycled snack bags as a thank you for helping keep the Roanoke Valley sustainable. (While supplies last).

Subaru Loves Pets -October Adoption Event with the Roanoke Valley SPCA

Update: We are excited to announce that our Adoption Event was a huge success! Six dogs and two kittens got adopted on Saturday and went home to loving families that day. We were thrilled that we could help these families with new dog owner kits to ensure the animals had everything they needed in their new homes. We want to thank the Roanoke Valley SPCA again for all they do.

This October, Subaru loves pets! To show love for pets, First Team Subaru is collaborating with the Roanoke Valley SPCA to host an adoption event in the showroom of the dealership on October 21, 2017. There will be a new litter of kittens and 10 + dogs to get to know, love, and adopt.

At the event, new pet owners will receive a new dog-owner kit that includes a welcome home guide, a toy, treats and wipes donated by Subaru. First Team Subaru wants to give these animals a loving forever home, so stop by on October 21st and find your new forever friend.

All month long there will be a shelter supply drive at the dealership. Items like beds, cleaning supplies, bags and bowls are all needed. When consumers give back , and donate an item, they will receive a Subaru Crosstrek Plush Pet Toy.

Subaru believes in making the world a better place and the Subaru Love Promise is their vision of respecting all people. This is their commitment to show love and respect to Subaru customers and to work to make a positive impact in the world.


On Saturday, March 5th, First Team Subaru proudly presented Carilion Roanoke Memorial Hospital, through The Children's Miracle Network, a check for $27,885!  

The check was presented live on the air on Q99 FM, during the Dick and Dave Care for Kids Radiothon. The Radiothon has raised close to $2 Million for the Children's Miracle Network over the last 13 years, with all of the donations going to help children in Southwest Virginia. First Team Subaru is proud to been a part of that achievement for several years.

Last fall, First Team Subaru buyers who selected the Children's Miracle Network as their charity of choice helped Subaru raise $12,522, and First Team Subaru matched that donation with an addition $12,522. With an additional donation of $2,841 from Subaru, the total First Team Subaru helped raise for local children in need of medical care is $27,885.

First Team Subaru thanks everyone who helped with donations when buying their new Subaru.

"We are very proud and excited to have helped raise so much for the children," said David Dillon, President and General Manager of First Team Auto Mall. "We'd especially like to thank all of our Subaru guests who selected The Children's Miracle Network as their charity of choice when buying a new Subaru. Everyone at First Team believes in giving back to the community, and this has been a great way for us to show our support."

Since 1983, Children's Miracle Network Hospitals has raised more than $5 billion-most of it $1 at a time-for 170 children's hospitals across the United States and Canada, which, in turn, use the money where it's needed the most. These donations have gone to support research and training, purchase equipment, and pay for uncompensated care, all to save and improve the lives of as many children as possible. For more information on The Children's Miracle Network visit


Over 100 Bikes in 100 Minutes is the commitment by First Team Auto Mall for a special Toys for Tots drive this Saturday, December 12th starting at 10am with the U.S. Marines and K92 Radio.

The appearance is a continuation of toy collection by K92 Radio and First Team to fill a large box truck with new unwrapped Toys. K92 personalities Danny & Zack have pledged that with First Team's help "the truck will be overflowing with toys to brighten the holidays of children in need in the Roanoke area". K92's Danny Meyers has shared with listeners, "First Team has been beyond passionate in helping children experience some joy and happiness this Christmas, whom otherwise would be without."

David Dillon, President of First Team Auto Mall stated  "in the 2014 to 2015 Roanoke City School year there were over 600 Children that qualified as homeless and that does not even include the number of families that have shelter… but are living below the poverty line. We are glad that we have the opportunity to assist the Marine Corps Reserve in their goal to deliver, through a new toy at Christmas, a message of hope to less fortunate youngsters that will assist them in becoming responsible, productive, patriotic citizens. "

The Saturday, December 12th event will be at 6614 Peters Creek Road in Roanoke, between First Team Auto Mall and the Roanoke County Library. Event hours and collection will be from 10am to 1pm.

Donations will continue to be accepted through December 19th at the K92 Studio (3934 Electric Road, Roanoke) and at First Team Auto Mall (6520 Peters Creek Road, Roanoke).  Cash donations may be made online by visiting the K92 website ( 

Subaru Loves to Care - Leukemia & Lymphoma Society

June, 2017 - Everyone should have a chance to lead a healthy life. Subaru is aiming to give as many people that chance as they can. Subaru has donated more than $4.5 million dollars to Make A Wish, helping to grant 610 wishes in the U.S over the years. This June, First Team Subaru is partnering with The Leukemia & Lymphoma Society (LLS). Together, LLS and Subaru will spread hope, love, and warmth to cancer patients through small gestures of hope. LLS and Subaru will donate over 38,000 blankets, countless messages of hope written by Subaru customers that will be sent to patients around the country.

The Leukemia & Lymphoma Society (LLS) exists to find cures and ensure access to treatments for blood cancer patients. Leukemia, lymphoma and myeloma are types of blood cancers. Since its inception in 1949, LLS has invested more than $1 billion in cutting-edge research to advance cures and better therapies, while LLS support and advocacy programs have helped patients navigate their treatments and access quality, affordable, and coordinated care. As the largest nonprofit organization dedicated to funding blood cancer research, education, and patient services, LLS is working to save lives not someday, but today.

Message from Khiem from LLS: The Leukemia & Lymphoma Society (LLS) was honored to partner with First Team Subaru for the Loves To Care program. Together we delivered 80 blankets, 10 arts and craft kits, and handfuls of Messages of Hope to cancer patients at Carillion Roanoke Memorial Hospital on Friday, July 7, 2017. There in the Oncology Unit, we were welcomed by a team of nurses. The delivery came as a surprise to some of them, and they were almost teary-eyed at the thought of the smiles the blankets would soon bring. We posed for another glamour shot and gave our appreciations. Thinking that was a wrap, we were pleasantly surprised when we were told that we had the opportunity to hand-deliver the blankets directly to the patients. The first patient that we touched was Ben, a bright young man who was currently undergoing chemo therapy. You could tell that he was a little reserved but genuinely appreciative of his new blanket, bracelet, and the Message of Hope that accompanied it. We then visited Mr. Sink, who was as friendly as can be. He invited us to sit right beside him on the hospital bed, as we exchanged some stories and then smiled big for the camera. He was an AML patient who was upbeat and fully determined to beat the odds. He also had the most gorgeous view of the cascading Blue Ridge Mountains outside of his window. The picturesque scenery and the newly gifted merchandise sure brightened up his day. What an incredible experience and truly remarkable program to be a part of.

If you would like to make a donation to LLS, please contact First Team Subaru at 888-593-3191 or visit

Subaru & LLS Deliver Blankets to Cancer Patients
Subaru Loves the Earth - Certified Wildlife Habitat

April, 2017 - Subaru is working to reverse the decline of wildlife in our local community by participating in the National Wildlife Federation's Certified Wildlife Habitat Initiative along with William Byrd High School. During the month of April, First Team Subaru established a Certified Wildlife Habitat® at William Byrd High School to encourage and inspire students to preserve wildlife and their habitats. A Certified Wildlife Habitat® provides the four basic elements that all wildlife needs to thrive: food, water, cover and places to raise young. First Team Subaru also encouraged customers to join the effort by creating their own Certified Wildlife Habitat® with seed cards provided by First Team.


First Team Auto Mall is a proud sponsor of the Roanoke County Teacher of the Year Golden Apple Awards!

Each year, teachers from across Roanoke County Public Schools are nominated by students, parents, co-workers and administrators to receive the Golden Apple Award. Teachers Erin Edmondson, April Griffin, Kelsey Bibee and Rebecca Bays are also Apple Award winners this year.

For 2017, Mount Pleasant Elementary School first grade teacher Tracy Broughman was bestowed the honor of Golden Apple Award winner for her teaching excellence, with an award of $3000.

First Team is proud to support Roanoke County Public Schools by awarding Tracy the use of a brand-new 2017 Subaru Outback for one year, courtesy of First Team Subaru, with custom license plates that read GR8-TCR (Great Teacher).

"The education of our young people is so important, and that only happens with great teachers. We want to show educators in the Roanoke Valley that their efforts are truly appreciated," said David Dillon, President and General Manager of First Team Auto Mall.

The Education Foundation also named three Red Apple winners, one for the elementary school level, one for the middle school level and one for the high school level. Each Red Apple winner received a check for $1,500 each.


First Team Subaru is proud to donate, along with our Subaru customers, $44,639 to
The Children's Miracle Network!

Friday, March 3, 2017, Roanoke, VA: First Team Subaru has teamed up with Q99's Dick & Dave's Miracle Day and The Children's Miracle Network to help children in the Roanoke Valley get every chance they can at the best medical care possible.




First Team Subaru making donation to Roanoke Valley SPCA to offset loss due to theft

January 12, 2016 - For immediate release

On Tuesday, January 10th, three individuals entered the Roanoke Valley SPCA under the guise of needing help with food for their pets. But their real intent was to steal the donation jar sitting on the counter.

These three individuals brazenly and maliciously stole donation money from the RVSPCA, and the police are obtaining warrants for their arrest. 

As a friend of the RVSPCA and the community, First Team Subaru is making a special donation of $1000 to help offset the money lost in this heinous theft. We are also replacing the stolen donation jar.

There is no way of knowing how much money was in the donation jar. According to the SPCA it costs $7 a day to provide litter for all the cats at the shelter and $25 to feed all the animals, so we at First Team are hopeful our donation will help make up for the stolen money.

We at First Team Subaru understand how important every cent is to the care and well-being of abandoned, neglected and abused animals. In the past we have hosted an adoption event with the RVSPCA at our dealership, and we continue our support now in this time of need.


First Team Nissan of Roanoke and K92 are teaming together to FILL a large U-Haul with new, unwrapped toys for Toys for Tots!

All toys raised will stay in the Roanoke area (Roanoke, Alleghany, Bath, Craig and Botetourt). First Team is proud to be able to help each year with the Toys for Tots program. This year, in addition to being a Toys for Tots drop off center, First Team has donated 200 bikes to Roanoke Valley children.

UPDATE: The event at the Salem Civic Center was a HUGE success! A special thanks to everyone who came out and donated toys, and to the US Marines for all their work in collecting hundreds of toys for Roanoke Valley children!


Please join us at the Salem Civic Center on Saturday, December 10th from 11am to 2pm! Photo ops, donation point, lots of fun as we help the Marines fill up a U-haul truck with toys!

Here are ways you can donate to Toys for Tots:

• Drop off your toy donations at First Team Nissan on Peters Creek Road in Roanoke is an official drop off location for new, unwrapped toys for the U.S. Marine Corps Roanoke's Toys for Tots!

• Look for the K92 / First Team Nissan of Roanoke Toy Truck!

The K92 / First Team Mobile Collection unit will be out and about at various locations, collecting new, unwrapped toys and bikes.  If you see us, bring a toy over and say "hi"!

•  Donate Money Now:

Click here to make a monetary donation to Toys for Tots


First Team Subaru Loves Pets!

Everyone at First Team Subaru loves pets! We're helping our community by collecting basic pet supplies that will keep shelter animals happy, healthy, and ready for their forever homes. We are collecting pet food, toys, dog beds, collars, harnesses, leashes, dog treats, cat treats, grooming supplies, crates or carriers, cleaning supplies, towels and blankets - all to be donated to a local animal organization.

At First Team Subaru, it is our goal to keep all animals safe and healthy.
After all, Subaru Loves Pets!

First Team Auto Mall hosts "Drive-2-A-Cure" Event this Labor Day Weekend

Labor Day Weekend, 2015, Roanoke VA: First Team Auto Mall is teaming up with The Muscular Dystrophy Association to raise money and awareness during the Drive-2-A-Cure event.

For every new vehicle First Team sells on September 5, 6 and 7, we will donate $100 to The Muscular Dystrophy Association!

First Team anticipates strong sales on Labor Day Weekend, and we're hoping to reach a donation of goal of $6000. First Team guests are also encouraged to donate to this worth cause if they would like.

MDA is the world's leading nonprofit health organization sponsoring research seeking the causes of and effective treatments for neuromuscular diseases. MDA research grants currently are supporting more than 250 projects worldwide.

For More Information on MDA and its research visit

First Team Subaru is proud to announce that the Children's Miracle Network is our local Hometown Charity choice!

Roanoke, VA: First Team Subaru has teamed up with The Children's Miracle Network to help children in the Roanoke Valley get every chance they can at the best medical care possible.

This means First Team Subaru will match your donation to the Children's Miracle Network when you buy a new Subaru from First Team!

During last March's "Share the Love Event", First Team Subaru buyers donated $6250, and First Team Matched and added funds to equal a total of $15,000. As First Team Subaru's Hometown Charity choice, The Children's Miracle Network will now receive matching contributions to new Subaru buyer's donations from First Team.

"We've always been committed to giving back to our community, since we opened in 1988." said David Dillon, President and General Manager of First Team Auto Mall. "This is a great way to help a great cause, one that is close to all of our hearts here at First Team."

Since 1983, Children's Miracle Network Hospitals has raised more than $5 billion-most of it $1 at a time-for 170 children's hospitals across the United States and Canada, which, in turn, use the money where it's needed the most. These donations have gone to support research and training, purchase equipment, and pay for uncompensated care, all to save and improve the lives of as many children as possible. For more information on The Children's Miracle Network visit


First Team Subaru is proud to be a part of Subaru's "Love The Earth" E-Waste initiative!

We're recycling items you don't use - and loving the earth at the same time.

Update as of April 20: First Team has already collected over 200 pounds of e-waste! Thank you for your participation, and keep those old electronics coming! Remember, last day to drop off your e-waste is April 30th.

As part of the Subaru Love Promise, First Team Subaru pledges to actively preserve the environment.  During the month of April, 2015, First Team Subaru will be a drop-off location for E-Waste items. Whether you have anything from an old cell phone to a computer monitor, you can drop it off at the First Team Subaru showroom and be sure it gets recycled properly, at no cost to you. By responsibly recycling this E-Waste, we will prevent toxic compounds from entering our soil and waterways. We invite our customers to join us in protecting our environment.

Subaru has teamed up with All Green Electronics Recycling, an industry-leading waste management company, which will collect the electronic waste at the conclusion of the event.

The first 50 customers who show up will receive a complimentary environmental badge of ownership. Simply bring in those unwanted items to our store, and we'll do the rest.

If you would like to drop off E-Waste items, stop by our dealership in the month of April during normal business hours. Check with one of our employees to notify them you would like to drop off and they will be happy to assist you.

E-Waste Event FAQs:

  • When can I drop off items for recycling and where?
Anytime during normal business hours from April 1 - 30th, at our dealership you can drop off items. When you visit, find one of our team members for details.

  • Are there items that are not accepted?
Yes, alkaline batteries, lighting ballasts, kitchen appliances (blenders, toasters, microwaves, ovens, refrigerators, etc.),  light bulbs, and florescent light tubes unfortunately cannot be accepted.

  • Is my private data and information on my hard drive safe if I recycle them?
Yes, we will make sure that all private information is safe before and after dropping off at the E-Waste Recycling Event. Hard drives will be destroyed and otherwise made to be completely inaccessible as part of the recycling process.

  • What happens to the items I drop off to be recycled?
The items are dismantled and separated. Materials such as plastic, steel, aluminum, copper, precious metals, as well as any reusable components will be removed and recycled as appropriate. Items with private data, such as hard drives, are shredded or crushed.

First Team Subaru Donation to Children's Miracle Network

March 6, 2015: First Team Subaru buyers donated $6,250 during the Subaru Share The Love Event, and First Team Subaru matched that for a total of $12,500! But we didn't stop there...through Q99's "Dick and Dave's Care for Kids Radiothon" we donated an additional $2500, for a total of $15,000 to the Children's Miracle Network.

First Team has been a part of the Roanoke community since 1988, and we've always known the importance of doing our part to help our community and our neighbors. We are honored that our customers donated $6,250 during the Subaru Share the Love Event, and are just as honored to match and add to that amount to help The Children's Miracle Network Hospitals in our area, Carilion Clinic Children's Hospital and Virginia Baptist and Lynchburg General Hospitals.

Since 1983, Children's Miracle Network Hospitals has raised more than $5 billion-most of it $1 at a time-for 170 children's hospitals across the United States and Canada, which, in turn, use the money where it's needed the most. These donations have gone to support research and training, purchase equipment, and pay for uncompensated care, all to save and improve the lives of as many children as possible.

Click here to hear Q99 receiving the great news on air.

First Team Subaru & The Roanoke Valley SPCA Pet Adoption Event

First Team Subaru had a great turnout on Saturday, December 6th for our Roanoke Valley SPCA Adoption Event! The pets seemed to have as great a time as the people, and several lucky animals found new friends and new homes. First Team Subaru is proud to have hosted this great event, bringing people and pets together. For more information on pet adoptions visit



First Team Auto Mall raises $6700 for the MDA over Labor Day Weekend

This Labor Day Weekend, First Team Auto Mall (Roanoke, VA) pledged to the MDA $100 per new car sold. We had a fantastic turn out, and are proud to announce that donations from 67 new vehicle sales were achieved for a total of $6,700!

First Team wishes to thank everyone who purchased a vehicle over the weekend, helping us to exceed our donation goal. We are proud to support great causes like the MDA, and look forward to working with them in the future.

The Muscular Dystrophy Association is the world's leading nonprofit health agency dedicated to finding treatments and cures for muscular dystrophy, amyotrophic lateral sclerosis (ALS) and other neuromuscular diseases. It does so by funding worldwide research; by providing comprehensive health care services and support to MDA families nationwide; and by rallying communities to fight back through advocacy, fundraising and local engagement.

At First Team, "Good People...Great Values" is more than just a slogan, it's a commitment to our community, and the well being of our customers, friends and families.


  • Monday 09:00am - 08:00pm
  • Tuesday 09:00am - 08:00pm
  • Wednesday 09:00am - 08:00pm
  • Thursday 09:00am - 08:00pm
  • Friday 09:00am - 08:00pm
  • Saturday 09:00am - 06:00pm
  • Sunday Closed
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